DeMoyo: Ready For Take Off

Welcome to your virtual fashion terminal. Don't worry, as we depart, please allow me to guide you through our new turbulence-free style zone. There's plenty of room for everyone and all may have a window seat to view. Entry stamp location: Canada

Today, I am so excited to share with you the journey of a dear friend and also one of Fashion Tales' official sponsors, DeMoyo. Canadian based brand DeMoyo is founded by fashion designer, Paidemoyo Chideya. You may remember her from my initial feature on the blog during her successful, yet humble beginnings here, as well as the spotlighted guest post on North On Harper.

There's no doubt that passion and dedication is exuded in Chideya's work, but what's really amazing to see is someone flourishing in such a short time span. Toronto Fashion Week has begun and like many fashion shows the audience have high hopes to see the next big designer, emerging talent, and most importantly a worthy showcase.

First Class Textiles
DeMoyo is amongst a pool of designers that will be showing at Toronto Fashion Week. Silk, fine dyed cotton, and the designer's signature hand-crochet embroidery yarns are some of the fabrics used in the With In Spira Spring 2013 collection, which are light and versatile. Items can be layered, yet edgy and bold attributes remain throughout the line.


The collection is inspired by the spiral, with an underlining origin meaning to inspire. "Inspiration is what fuels life for me. The path of the spiral only goes up, yet it winds up the path, from different perspectives the same thing looks different and it never ends," Chideya said.

With a glimpse of what I have seen already there are many under the radar talents deserving a well lit moment or two. So, if you're in the area you might want to pop in to get an experience to see all of the fashionable fun!

Exclusives to Prepare For Landing
Other designers showcasing at Toronto Fashion Week include Adrian Wu, Caitlin Power, and Christopher Bates just to name a few.

You may view the current collection from DeMoyo online. There will also be a stream of the show on her site.  But, you may view all shows this week streamed here as well!

Please unbuckle your seat-belts, and enjoy a first look at your new arrival destination.

 

Photos: Courtesy of DeMoyo
To see schedule details or for more information visit World MasterCard Toronto Fashion Week

To view the Spring 2012 collection visit the DeMoyo Lookbook.
This is a sponsored post in collaboration with the DeMoyo brand.