Most of us know of someone who has lost a loved one or a friend from cancer. I know that I have! Although it’s never easy when experiencing loss of any kind there’s a multitude of ways to help raise awareness. The month of October has came and left us, but that doesn’t mean that we have to stop thinking about breast cancer or even supporting charitable organisations trying to make a difference in that sector.
I was pleased to be asked to formally participate in the initiative that the Tommy Hilfiger brand is doing; raising awareness in support of breast cancer. You may have seen the campaign last month, which showcased the limited-edition leather handbag.
With the brand’s sixth consecutive year partnership with Breast Health International (BHI), this year the Tommy Hilfiger team collaborated with Charlotte Gainsbourg and Drew Barrymore, in support of the campaign. The campaign itself, photographed by Barrymore has already made an immense impact. The tote is inspired by the iconic colours and DNA of the Hilfiger brand, the design embraces a modern sophisticate with it's rose goldtone hardware, yet the bag also has a classic silhouette.
Making a difference in women’s lives across the world has the ability to change you as well as the person you’re helping, whether it’s passing on a hug, giving them a smile, or even a small donation.
Helping women and inspiring women is very important to me, and what a stylish way to do it with a classic bag supporting a great cause such as this. $100 of every limited-edition bag sale will go directly to the Fund for Living, which will assist women who have breast cancer as well as their families with financial aid or other related needs that aren’t necessarily taken care of by their health insurance programmes.
For more information or to view behind-the-scenes footage, click here. You may also see the official video featuring the poem read by Charlotte Gainsbourg.
*This is a sponsored post. A collaboration with Tommy Hilfiger. All opinions expressed about this campaign are my own. Photos: Courtesy of Tommy Hilfiger.