Watch This Time


A flexible wardrobe is always a practical choice for me, and versatile accessories are definitely included. In the end, all of it expresses a story about your style. It’s no secret that I am a watch wearing lady, and even though technology has somewhat morphed many of us into only using our smartphones for time telling moments, I still love wearing watches.

It’s also fun to have more bold and playful accessories to choose from, especially if you’re not the type of person to go full on glam or daring in your garments. iKen, (pronounced \’eee-ken\, which is Japanese for ‘opinion’) produces unisex timepieces and makes it easy to build your own custom watch ... literally!

When I came across iKen timepieces, the concept behind their design immediately caught my eye, initially because of the wide range in colour options. I mean, having over 248,000 feasible combinations for a watch is (in no doubt) a generous amount to offer. That's a multitude of options, to say the least.

But, there was also another area of their brand that I cared about and fully supported—their giving back efforts and partnership with PACER toward anti-bullying. iKen donates $1 for every orange watch face sold, encouraging children to be themselves freely. It's simple: no trends needed, just create your own style. Go for the bold or for a more subtle colour story, the choice is up to you. 
First, select a hue or theme. For example, choose all-in-one, colour blocked, or your favourite sport team and flag colours. Then, start building layers to add to your timepiece. It’s that easy! I decided on a fun colour scheme, one that I did not have yet—grey, pink, and purple and red, white, and blue, which may all be mixed and matched together.
Here's a small guide on developing your personal iKen timepiece.

What do you think of iKen's watches? 
“We made our products with the mission to inspire creativity in everyday life.”                                                                                                                                                          -iKen Watches
The goods: Custom timepieces-Provided by iken,*All opinions expressed are my own. // Jacket-BB Dakota, Turtleneck tunic-Arden B., Denim-Cheap Monday, Handbag- Oasap c/o seen here, Boots-Dirty Laundry, Tank-H&M. 

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  1. Vix Brearley15 November

    Great idea (didn't Swatch do something similar in the 1980s?). You wear it so well! x

  2. francesca r15 November

    I like this idea! You can have tons of different watches like that!

  3. Ich bin da wie du, auch ich trage gerne Uhren. Nicht wegen der Uhrzeit, sondern weil eine Uhr für mich ein Schmuckstück ist.
    Der Shop hört sich interessant an. Mir gefällt, dass von dem Verkauf einer bestimmten Uhr 1$ gespendet wird.
    Schönes Wochenende

  4. Carolina15 November

    it' a super cute idea, love these watches!
    great coat too!



  5. Daniella15 November

    Ah, I don't think I could live out wearing a watch! There's nothing more irritating when you leave the house forgetting to put it on. The idea of being able to customise your watch is so cool. Love this look Madison, your coat is so beautiful :)

    Take care and have a lovely weekend,
    Daniella xox

  6. KizzyDoll15 November

    You look marvellous. I haven't worn a watch in years actually. I used to always have to have one on, but I just gave up wearing one and it's been better for me, though I do check the time on my phone, but I like not having a watch. Happy Friday doll x

  7. Couture Carrie15 November

    Lovely look, darling!
    Very cool watches!


  8. Solid watch you have on, nice! Gimme that jacket and handbag. You rock babes..


  9. the watches are beautiful and so is your outfit!
    It is always great to give back.

  10. Hi Madison! How cool, I really like the idea of this watch, is funny and creative, at least the one you own is just yours. I like the model you chose, you look very elegant and pretty! Kisses dear, happy weekend! xo

  11. Lola Finn15 November

    Hallo :) du siehst so süss aus :)
    Dank dir für die lieben Komplimente <3
    xoxo from Munich

  12. Loving that watch, Madison. And how awesome that part of the proceeds go to anti-bullying.

  13. sartorialsidelines15 November

    I'm a watch gal too! I have a collection of 5 watches and alternate between them. An outfit just doesn't feel complete to me without a watch.

    Courtney ~ Sartorial Sidelines

  14. I love the idea of being able to design your own watch like that. Your choice is great and so is iKen's support against anti-bullying.

    Have a lovely weekend Madison!

    Rowena @ rolala loves
    Enter my BaubleBar earring blog anniversary giveaway!

  15. Viktoriya Sener15 November

    Very cute and sweet watches! Fabulous idea!

  16. love this

    My blog here

  17. Audrey Allure15 November

    Love how you can mix and match the pieces!

  18. Maiken M15 November

    I hadn't heard of this brand before reading your post but it definitely looks like something very cool and different. and I like your outfit a lot, especially the combo of your coat and bag. I'm loving the details of that combo!

    Maikeni blogi - part of me

  19. Oh to Be a Muse15 November

    I'm a big fan of customization so I like the idea behind these watches. And your turtleneck tunic is fab!

    Come enter my Beauty & Jewelry $400 Giveaway!

  20. DemiMist15 November

    Very nice watces! I'll visit the site.

  21. THe watch sounds incredible. I'm the hugest fan of watches, so this is amazing in my eyes.

  22. alicebarton15 November

    this outfit is really cute, soo ferfect for autumn! :) x

  23. Dressed with soul15 November

    Liebe Madison, ich finde Accessoires auch sehr wichtig und jedes Outfit sieht besser mit Accessoires aus. Du gefällst mir wieder sehr gut in Deiner schönen blauen Jacke, der Sweater passt sehr gut dazu. Und die Idee, die Du vorstellst, gefällt mir, es ist sehr praktisch.

    Ich wünsche Dir ein schönes und glückliches Wochenende!

    xx from Bavaria/Germany, Rena

  24. Couturetrend16 November

    I like the mix of the pieces!! And the Watches are beautiful

    Cultureandtrend Blog
    CultureandTrend Facebook

  25. Thanks so much Kim, lol. :) xx

  26. Natürlich, Vielen dank!:)
    xx /M

  27. :) Thanks Sherin, I completely understand, waches for me are a must-have!

  28. Thanks Emmy for your comment. :)

  29. Thanks Lilli,
    Yes, they really allow you to pick and choose, so it was fun deciding on what colour combinations to love the most! Enjoy your weekend as wellxx

  30. Not sure, I will have to investigate that one up, but yes I do think Swatch had changeable bevels in the 80s ... Thanks! x

  31. Neither can I! I love wearing watches and agree, it's a bit irritating when I leave my watch. Thanks for your comment dear. Have a wonderful weekend.

  32. Sounds like me, glad that I am not the only one! :-) Thanks for commenting. Have a lovely weekend.

  33. Hallo Rena,
    Danke! Ja, Ich liebe Accessoires! Ich bin froh, dass du dieses Outfit gefällt.
    Ich wünsche Dir ein Wochenende Spaß!LG,
    Madison xoxo

  34. Thank you Maiken! So happy that you like the details in my outfit.
    Enjoy your w/e.

    Take care! :-)

  35. You are so right about technology and the use of smartphones as time piece. I haven't worn a wrist watch in years but i do want to get one again soon. They are great accessories. You look amazing. Great post.

    If you have a minute, kindly visit my blog.

  36. alessia milanese16 November

    These watches! are so cool!
    Video outfit YOUTUBE

  37. You look adorable Madison. Beautiful fall outfit. The watch looks amazing. I would love to create my own. Wish you a happy weekend!!

    xx Mira

  38. Margaret Cruzemark16 November

    Beautiful look Madison. I love your coat.
    Miss Margaret Cruzemark

  39. Erika Sorocco16 November

    This is seriously the coolest concept ever - love this! Also pertinent...these watches look gorgeous on you!!


  40. Ms Madge16 November

    Reminds me of my watch in gradeschool called Logo Swiss. The strap was interchangeable so I looked like I had lots of watches. Very cool when you're 11 yrs old. Everyone was into Swatch then. I like the concept behind Iken. You can customise your look based on your outfit and your mood. Hope you're having a good weekend Madison x

  41. I quite like the watches in this article. It's funny you posted it at the moment. My girlfriend bought a Marc Jacobs one and the rose gold on the strap has started wearing away already. Really poor, if you ask me I wouldn't recommend anyone getting one.

  42. Thanks Rowena, glad that you were able to view the post. :) /Have a wonderful weekend.

  43. Thanks Arash! Yes, I loved that these pieces were very unique in that the entire watch can be changed. I've only seen maybe a bevel piece being able to convert. That's unfortunate about your girlfriend's MJ watch, you would think it would last longer being that it's a designer brand.

  44. Yes, I remember Swatch, I had one of my own, They had bold colours, etc. I loved the concept of these, especially since the entire watch can be tranformed. Thanks! xx/Madison

  45. Thanks, love! happy weekend. x

  46. Thanks so much for your comment. :-)

  47. They're cute and look great on you, Madison. I haven't worn a watch in years but when I did, I couldn't leave the house without it :)
    xo Mary Jo

  48. MISPAPELICOS17 November

    Very nice indeed.
    Have a grand Sunday, dear Madison.

  49. krystal/avillagetown.com17 November

    cool watches! i love anything that i can choose my own color with!

  50. I love a good watch but I always forget to wear them as I tend to look at my phone rather than the watch. Technology hey? Love that jacket on you, it's a great shape on you.

  51. Rosalind jana17 November

    It's great to hear that iKen are supporting anti-bullying. What a creative approach to mixing and matching too. One for every colour scheme!

  52. RedTagChicLA18 November

    Those colorful watches would surely be the perfect pop of color to any neutral themed look. And how I'm loving that lovely sweater dress you're wearing!


  53. I adore the colors you've picked to wear with this outfit! It totally makes the watch pop! AND your purse is to die for!

  54. I love your classic coat, its such a polished piece, exceptionally styled. These watches are so creatively cool, I like how you can interchange them. Thanks for your fashionable insight, may your week be an inspiring one :)

  55. ElleSees.blogspot.com18 November

    that's a cool concept. i love it!

  56. Ivana Džidić18 November

    you look fabulous!

  57. Thanks Rebecca! I too love colourful timepieces. Have a great week. /Madison :-)

  58. Beautiful watches and I love their cause.

  59. Great post - their anti-bullying work is definitely to be commended.

  60. I'm not much into watches, but this one of you looks very funky :)

  61. Thanks! I think I pretty much always wear a watch! :) Have a great week. xo

  62. Fabulous!! I love this watch! I love how it looks paired with your chic outfit! :)

    Feel free to visit my blog as well if you wish! Some of the topics you will find there are Personal Growth, Fashion, Health and Motivation between others. <3

    New Post/Outfit Idea: Breaking Rules

  63. love this outfit on you <3