Doriane van Overeem: style cyphers


Fashion is often personal. It can be bold, classic, and everything in-between. Creative expression in fashion is always a great vehicle to interpret one’s personality. But, above all, it should be fun and if you think that there’s no humour in fashion, well then you should probably get out more!

Belgian fashion designer, Doriane van Overeem creates garments with such a unique (fashion) spirit. Some designs have modern nobility as an underlining influence, but with a far edgier and playful aesthetic; namely one that provides an immediate response from spectators.

There’s an instant reaction and bond with her garments for the wearer because it often becomes a mood shifter—the saturated colour and pattern vibrancy runs deep throughout the line. It’s essentially artful “statement” pieces with no accessories needed! But, let’s be honest, it wouldn’t be a total royal fashion party without a few bells and whistles here and there. You needn’t worry though, this designer has got you covered.

I had the pleasure of catching up with the Brussels-based emerging talent to discuss and view her most recent collection fearlessly titled, “Fatherfuckers Queen,” and how she’s created her own modish royal family, so-to-speak.

“The main inspiration comes from the "Queen" character because each woman should be treated like that. I took all royal codes like white fur, gold, royal blue, and the crown as sunglasses mixed with a grunge attitude and punk/riot girl statements,” the designer stated. Her design process is quite straightforward: she sketches out her vision first, and then from the drawing executes the concept in fabrics, and after minor tweaks the result is completed.

"Don't give up, because fashion is full of good and bad surprises ..."
                                       -Doriane van Overeem
Doriane van Overeem - Ciara pop fashion
She produces high-quality garments with a dashing perspective that does a bit more than start a conversation. So, it’s not entirely surprising that numerous style gurus adore the designer’s clever use of texture and interpreted colour theory. It certainly didn’t take an extensive amount of time for the rest of the public to get on board with what she had to say initially with her designs either.

There’s garments for the lavish style and pattern appreciator, so naturally I loved them. Even the R&B/Pop-recording artist Princess herself, Ciara has donned her threads during Paris Fashion Week wearing a pink mohair sweater.

The La Cambre Mode(S) alumna obviously designs for a woman who loves texture and colour. Overeem clearly has a distinct viewpoint ... although, if Katrantzou and Erdem had unearthed a long lost adopted sister she just might fit the bill. The Overeem “Queen” is not inhibited by what others say about her fashion dressing. “I think it's someone who cares about the woman's image of today, someone who wants to fight for more respect,” the designer said.

Even with being at the start of much success with her own label there’s always something to learn. So, what is her words of wisdom for a fellow emerging designer? “I'd say patience and hard work! As a creative, I had issues coping with all business aspects. Everything was new for me! Don't give up, because fashion is full of good and bad surprises, nothing is always going like you planned,” Overeem confessed.
Doriane van Overeem interview 2014
The designer is currently working on her Spring-Summer 2015 capsule collection, "The Way To Say No," which will include eight looks. Of course, when she’s not hardworking on her various projects she keeps calm and sparkles on in her regular garb—“I love [wearing] jeans mixed with funny print messages, and anything with glitter, sequins, pearls, lurex, etc. Everything is more beautiful when it shines,” Overeem said.

She’s also added a couple of people on her fashion wish list that she would love to see in her clothing. “I'd love to dress Nicki Minaj, M.I.A. or Peaches,” Overeem said. I have the feeling she’s not too far off the noble ladder of possibilities, and that simply may happen in the near future. So, be sure to keep a close eye out on Doriane van Overeem very soon.

What do you think of Overeem’s designs?

For more information visit or you may shop for her designs at Opening Ceremony. Images: Courtesy of Doriane van Overeem.

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  1. Gorgeous, I love these last two, fantastic. I would love to wear those. Marvellous creations, I like them a lot :) Happy Friday doll, I hope you have a great weekend xx

  2. I love the name of this collection:D And I love how bold the pieces are for sure. Not for the faint of heart, but fashion is definitely about taking risks, so I say YES!

  3. Oh my---- I am so in love with that first skirt!!! SO amazing- the color, the humor, the surprise---- so wonderful!

    ~Alexis Grace of North On Harper

  4. Couture Carrie20 June

    Amazing collection!
    Love the prints!


  5. Lisa FashionCulture20 June

    I didn't know her before read your post, but she is so creative and original, I like her collection!! Kisses

  6. miss b20 June

    I like the way she experiments with different colours and prints together. The cobalt blue coat with the pretty floral is stunning and so eye-catching but the neutral coat in the last photo is more me I suppose - I love everything about it!

  7. Daniella20 June

    I do think that there should always be an element of fun, whether that's in design, style or just a mentality. Life is to short to take it all so seriously. Great post Madison, so eloquently put. :)

    Take care and enjoy your friday,

    Daniella xox

  8. Stephanie Sterup20 June

    Really nice inspo :D

    Love the looks and styles.


  9. I'm ashamed to admit I haven't heard of her before but the designs are really cool and beautiful. The pink and red look and the second last are my favorites. Have a happy Friday Madison :)

    xx Mira

  10. I'm a big fan of lots of color and pattern, so naturally I am very drawn to these! Really exquisite. I love the peach-pink top/red pants combination. That color palette really draws me in and I want to give it a whirl myself. :-)

  11. Glam up your Lifestyle20 June

    Liebe Madison, ich habe noch nie von diesem Designer gehört. Aber was ich sehe, spricht mich an. Sehr Kreativ und inspirierend. Ich bin kein Fan von bunte Mister, aber das ist mal was anderes.
    Schönes Wochenende

  12. Liebe madison, das auf dem 3 letzen Foto würde ich genau so tragen - gefällt mir sehr und macht richtig gute Laune :-)))

    Happy weekend und liebe Grüsse,

  13. Kiwifashionblog20 June

    While her design may not be my cup of tea I do respect her being true to herself and not afraid to show case for it :)

  14. Doriane definitely sounds like a creative fashion designer with a unique point of view. Thanks for introducing us to her designs Madison!

    Rowena @ rolala loves

  15. Madison, I'm glad you mentioned fashion should be fun. Some people only consider serious designers as fashionable. Of course everyone has their own personal taste but to disregard other types of fashion is disrespectful. I think these are awesome.

  16. I love your thoughts on how individualistic fashion should be. These are some amazing and unique styles, so bold! I appreciate your great feedback, have an awesome weekend!

  17. I love color so this sounds right up my alley.

  18. great fashion photographer work here!

  19. Erika Sorocco21 June

    I LOVE the use of colors, prints, and textures - there's literally something for everyone's fashion tastes!


  20. I like the second outfit; especially the pink sweater. Thanks for introducing this designer. I don't think I have heard of her before.

  21. Fashion is a very personal thing and I love when it makes a statement! I totally love these pieces! The outfits put together are like works of art!


  22. Lola Finn22 June

    Everything looks soooooo amazing!! :)
    Very great fashion! I really love this!
    xoxo from Munich

  23. Madara Lieciniece22 June

    Wow a lot of those garments are so cool and unique! Even a bit avant garde! :)

  24. Pattern is my crack lol, but what I really love most about this post is the confidence of the designer and how that is exuded in her work.
    Great post Madison.

  25. Dressed with soul22 June

    Oh, liebe Madison, mir gefällt diese Mode sehr! Denn ich habe auch die Meinung, dass Mode Spaß machen muss und manchmal auch lustig :) Danke, dass Du die schönen Sachen hier vorstellst <3 Hoffentlich hattest Du ein tolles Wochenende!

    Alles Liebe von Rena

  26. tia_cherie23 June

    I didn’t know of this before but there sure are many really
    amazing designs

  27. I like and agree with what you said about fashion. This is such an interesting Belgium designer. A tapestry swimsuit (body) caught my eye!

  28. Love them! I am a much more conservative dresser but would happily give many of these pieces a home.
    Emma | Fluff and Fripperies

  29. That was one of my favourites! Thanks Lera!

  30. Yes, I think many people who typically wouldn't wear a lot of colour seem to appreciate her designs as well. :)

  31. I agree! It's a wonderful piece! Thanks for your comment Alexis.

  32. Thanks Daniella for your sweet comment. Glad that you enjoyed the interview. :)

  33. Yes, absolutely Kim. :) Thanks for your feedback.

  34. Yes, of course! I knew you'd love it! :) The lavender/tapestry print is one of my favourite colour combinations here.

  35. Liebe Kira, Danke für Deinen Kommentar! Ja, Dies sind glücklich Farben und tolle Muster.
    Liebe Grüße,

  36. Cla, Danke! :-) Ja, Sie ist eine neue Mode-Designer. Ich bin froh, dass Sie ihr Kunstwerk lieben. Ich wünsche Dir einen guten Start in die Woche.

  37. Most designers that I choose to showcase you've probably not heard of, whcih is why I like to give them the spotlight. Thanks so much for your comment imogen. xo :)

  38. Liebe Rena, Ich bin froh, dass Sie zustimmen. :) Ja, das ist Mode Spaß! Ich hatte ein schönes Wochenende und ich hoffe, dass Sie eine schöne neue Woche zu haben!
    Alles Liebe,
    Madison xx

  39. Oh to Be a Muse23 June

    Wow, those glasses are intense! Thanks for sharing.

  40. Lady parisienne24 June

    Very cool clothes!!!

  41. Ramona24 June

    I love the mix of color, pattern and texture. So fun, cool and chic. Yes, all these 3 things kind seem to find balance and be. I love the quote of not giving up. Because many times I have been there, but I kept myself doing what I love, enjoy. And it's so fantastic when there's people who give feedback on your work. I appreciate it very much.

    xoxo Ra

  42. I'm a fan of some of the designs particularly those with the bright florals and bold colour. But Belgium has a great pedigree of fashion designers.

  43. Thanks so much for reading the interview, Ramona.. :)

  44. Yes, the tapestry florals were some of my favourites. Belgian designers have always been an inspiration for me: Ann
    Demeulemeester and Dries van Noten are my favourites.

  45. This is super inspirational!